HITACHI | Landcros Labs
As part of the Hitachi Landcros Labs project, we created renderings and videos for dotdotdash.com that showcase the Landcros One and Landcros Mini models from the Landcros Lab, with a clear focus on design, innovation, and atmosphere.
HITACHI | Landcros Labs Visual presentation of a new generation of machines
For the Hitachi Landcros One project, we were commissioned by the agency dotdotdash.com to handle the complete visual production. The focus was on developing high-quality renderings and dynamic video content that effectively showcase the new excavator series. The Landcros One and Landcros Mini models were unveiled for the first time at Landcroslab —a setting that combines innovation, precision, and forward-thinking design. The goal of our work was to make precisely these values visually tangible. We created content for the homepage that goes far beyond a mere product presentation. Through strategic lighting, minimalist compositions, and finely tuned motion sequences, the visuals convey a unique sense of materiality, form, and function. The goal was to create a unique visual experience that combines the technical prowess of the machines with a sensitive flair for design. The result is a clear, atmospheric visual world that underscores the identity of the Landcros series while leaving room for emotion and interpretation.
CLIENT | HITACHI Landcros Labs
Art Direction Agency | dotdotdash.com
Content Production | NEED
3D for the Web | with three.js
For the project with Hitachi, we are consistently applying our approach of combining 3D, web, and aesthetics. In this case, we succeeded in reducing a high-resolution 3D model with an original file size of 1 GB to just 3 MB. This allows us to provide a visually high-quality and high-performance 3D representation directly on the web—without compromising on quality or user experience.
