WE CREATE

XR for Business. We are your experts for immersive 3D experiences and customized software development.

NEED immersive reality expands reality with immersive experiences. We are your ticket to customized worlds that go beyond the limits of imagination. We offer premium software development and consulting services at the highest level.

design review

AUTOMOTIVE INDUSTRY

The use of VR and 3D technologies enables engineers and designers to create, modify and test vehicle models, processes, workflows and design reviews in an immersive environment in real time. This saves time and costs as no physical prototypes are required. In addition, realistic simulations allow driving behavior and safety systems to be tested under different conditions without endangering real vehicles.

create your experience

DESIGN INDUSTRY

Virtual reality (VR) and 3D technologies are revolutionizing interior design by enabling impressive, realistic visualizations of rooms. Customers can experience their future interiors in advance, make changes in real time and try out materials and furniture virtually. These tools improve decision-making, save time and costs and increase customer satisfaction through an immersive planning experience.

immersive entertainment

ENTERTAINMENT

3D and VR in the entertainment industry offer an immersive experience that transports viewers into fascinating worlds. They enable interactive experiences that blur the boundaries between reality and fiction. By using VR and 3D technologies, users can immerse themselves in stories, leading to more intense emotional reactions and unforgettable entertainment. These techniques open up new creative possibilities for storytelling and game design.

make your ideas visible

BUILDING INDUSTRY

The use of VR and 3D in the construction industry enables precise visualizations of construction projects before the actual start of construction. These technologies improve planning reliability, as changes can be tested and optimized virtually. They promote collaboration between project participants through joint virtual inspections, thus reducing misunderstandings and errors. This leads to more efficient construction processes and cost savings.

simulations & trainings

PRODUCTION INDUSTRY

VR and 3D technologies are revolutionizing production line training and simulation by providing realistic, risk-free environments for employee training. They enable the visualization of complex production processes and machine operations, improving employee understanding and skills without interrupting production. Efficiency and safety in the workplace increase, while downtime and costs for physical prototypes are reduced.

design immersive structures

SPATIAL PLANNING

Large-scale urban planning benefits enormously from 3D and VR technologies. They enable a detailed visualization of future urban developments and promote a deep understanding of the spatial relationships and effects of planned projects. Immersive experiences allow planners and citizens to experience the planned changes in advance, which improves communication and citizen participation. Efficiency in planning increases, wrong decisions are minimized and sustainable, user-oriented cities can be realized.

We develop immersive products.

SERVICES

NEED immersive reality

XR for Business | virtual reality, augmented reality, mixed reality

XR for Business uses virtual reality, augmented reality and mixed reality to revolutionize the way companies train, present and interact by creating immersive experiences that drive engagement and innovation.

Consulting services for companies

NEED immersive reality specializes in XR consulting services and develops custom software and advanced configurators that help companies take full advantage of extended reality for improved customer interactions and personalized product experiences.

3D configurators for online product presentation

NEED immersive reality implements 3D configurators for companies as online product presentations that create unique, interactive customer experiences through individual adjustments in real time and fully exploit the advantages of extended reality.

High-end 360° technologies

NEED immersive reality integrates high-end 360° technologies to create immersive environments for companies that revolutionize customer experiences, increase engagement and open up a new dimension of interaction through virtual tours.

Contact form

IMMERSIVE BRAND experience

Our company, which specializes in VR, AR, XR, 3D configurators and 360° technologies, offers comprehensive solutions ranging from consulting to the integration of new technologies in companies. Active since 2016, we support digitization and promote innovation through tailor-made developments that are precisely tailored to the needs of our customers, with locations in Graz and Vienna.

meshloader XR

We love simulations and virtual trainings.

Discover the future of training and simulation with virtual reality and new media. Our technology offers realistic 3D model, process and workflow simulations that surpass conventional visualizations. Inspire your customers with captivating experiences and present your products in a unique way with innovative XR developments.

Digitize your product of the future.

Immerse customers in interactive, immersive worlds where they can experience and customize products with our virtual reality solutions. Our 3D configurators allow real-time personalization, enhance the customer experience and are suitable for employee training to product presentations. Discover how NEED immersive reality pushes the boundaries of traditional methods and makes your company fit for the future.

Landcros Labs

HITACHI

For the Hitachi Landcros One project, we developed high-quality renderings and video content for the new excavator series. The goal was to bring innovation, precision, and design to life visually. Through the use of lighting, minimalist compositions, and motion, we created a clear, atmospheric visual world with an emotional impact.

dome visualization

SUNRISE Switzerland

Dome productions offer impressive visual possibilities, but they also present special challenges. The biggest of these? Telling a compelling story instead of relying on pure visuals and thus combining the wow effect of the medium with in-depth storytelling

styria virtual reality

Infrastructure

Mapping large areas in VR and achieving a high level of detail is still the supreme discipline in VR. Google Earth data can be processed relatively quickly and there are also some other approaches, but the data is often unusable for VR because the level of detail is not sufficient for design checks and additional modeling.

to the projects